ذكريات الاعداد للزواج (الحلقة الاولي)

·      ممكن الفترة دى كانت من الفترات اللي بدأت اشعر فيها بنوع من الاستقرار المهني واني بدأت اكون فى شغل من خلاله هقدر ابدا خطوة تانية فى حياتي.

 

·      فى أكتوبر 2012 بدات اسال نفسى السوال اللى من خلال اجابته هاكون عرفت انا هرتبط بمين ؟ 

 

   v         جملة تأسيسية فى الموضوع أثناء الاختيار عليك التعرف على الصورة الذهنية للمرأة فى مخيلتك لأنها هى احتياجتك . التي تحركك في وضعك الحالي وفققط.

 

v   معاير الاختيار:

 

ü    أول نصيحة كانت ليا ولأى حد هيكون بصدد الأختيار لنفسه او حتى لبنته او حد من اهله هي كانت نصيحة الامام الحسن البصرى حين قال لسائل يسله لمن ازوج أبنتى  قال الامام : زوجها ممن يتقي الله فإن أحبها أكرمها وإن أبغضها لم يظلمها ..اللهم إجعلنا ممن يتقي الله. وهذا هو محور حديث الرسول  صلى الله عليه وسلم اذا جاءكم من ترضون دينه وخلقه فزوجه .... الحديث….

ü    الشرف والنسب : انت بصدد بناء اسرة وقواعد البناء أب وأم ومن الجميل ان تحسن اختيار البيت الذى ستدخله وسيدخله ابناءك فيما بعد .

o     قال صلى الله عليه وسلم الناس معادن خيارهم في الجاهلية خيارهم في الإسلام .

o     قال صلى الله عليه وسلم تخيروا لنطفكم فان العرق دساس .

o     أوصى النبى صلى الله عبيه وسلم بتباعد الانساب حرصا على النسل فان الولد يخلق ضاويا .

ü    الكفاءة :

o     تكافو بين الزوجين يخلق أجواء من التفاهم والتواصل الفعال لبناء بيت يطمح اليه كل منهما.

o     يتحقق التكافؤ بين الزوجين حين لا تكون الهوة بينهما عميقة في الاخلاق والصفات ، ومبدأ التكافؤ يكون في كل النواحي من حيث مستوي التعليم والثقافة ومستوى المعيشة وكذلك النسب والمستوى الاجتماعى وان حتى وصل الى مستويات ظاهرية في الصفات .

o     الرجل ان لم يكن مساويا لزوجته او أعلى منها في المنزلة استنكف ان يكون له عليها سلطان او قوامة.

ü    الاستشارة :

o     يجب ان تلجا الى اهل الخبرة والمخلصين الصادقين لتسمع منهم ما قد يخفى عنك او ما قد ينير لك دروب الاختيار.

ü    الاستخارة :

o     ويجب ان يكون في ختام الامر وان تخلص فيه اللجوء الى الله فالله يختار لك ما يناسبك وما تحتاجه ويجب ان تكون هذه القناعة بداخلك فالله اعلم بك منك .

 

 

v   مجموعة من النصايح اللى اتعملتها قبل ما اخد خطوة مهمة في حياتى ممكن مش شكل النصايح هنكمل تانى في مقالات لاحقم ممكن يكون دا الحلقة الأولى.

v   الاختيار والتوفيق ليس امر بيدك حتى مع اخدك بالاسباب تاكد ان الامر رزق – نشكر الله على رزقه لى فانا الان اب لولد وبنت والفضل لله في التوفيق لامر زواجى – نكمل في قادم الحلقات:

 

#يـومـيـات_شـاب_عـابـث#أحـــمـدأبــوالفـتــوح#

globalization , and it is effect on the international relationship

As a terminology Globalization refers to the Shift Toward a More Integrated and Interdependent World Economy,

Globalization of markets: mean markets without any barriers worldwide that help people to exchange goods, products and knowledge easily .

Globalization can be defined as the process of international incorporation (Murray, 2006). For instance, the Silk Road, which connects Asia, Europe and Africa, is an excellent example of the transformative power of global exchange (Brook, 2008). Language, arts, religion and philosophy among other aspects of culture extended and mixed as states swapped ideas and products. Furthermore, the global migration of individuals, goods and thoughts extended considerably in the 15th and 16th centuries. This article will discuss how the United States has contributed to the emergence of globalization.

The emergence of globalization:

After centuries of technological progress and advances in international cooperation, the world is more connected than ever that make all barriers falling off that help raising of globalization and build its current shape and its effects in all sides worldwide.

In 1945, there was a conference that was held by the three allied war leaders. The conference that was known as the Yalta Conference enabled the leaders to agree in the foundation of the United Nations after the 2nd World War. This union is headquartered in New York. The main aim of the United Nations was to focus on international law, disaster relief, dispute resolution, recognition of new states and human rights aspects. During the cold war era, the Soviet Union and the United States divided the world into a bipolar system (Brubaker, 1992).

The United States practiced a quasi-globalization with the states that it was able to influence. This vastly promoted cultural exchanges and trade among other factors. These factors essentially enabled these states to remain the sphere of the United States (Brubaker, 1992). The United States also promoted free trade among its allies during the cold war era. This continued even after the collapsing of the Soviet Union in 1991. In this case, free trade referred to lack of trade barriers between nations. Trade barriers were recognized as tariffs that were imposed to traders. After the 16th amendment was endorsed, these tariffs became less necessary in the country (Bhagwati, 2004).

In the 1930s, the United States made an attempt to protect the manufacturers who were trying to survive from the Great Depression. Therefore, the Congress approved the shocking Smoot-Hawley Tariff. In 1934, the Congress approved the Reciprocal Trade Agreements Act. This act was prepared to slacken trade agreements and encourage other countries also to do the same. According to current statistics, the United States has incorporated 17 nations in the free trade agreements. Later on, they had a conference that involved the World War II allies in 1944. This conference formed the General Agreement on Trade and Tariffs. Also, this agreement was aimed at enhancing globalization (Brubaker, 1992).

This agreement also led to several multilateral trade meetings. By the end of 1993, 117 nations had accepted the proposal to create the World Trade Organization. This is one of the most successful agreements that enhanced globalization globally. Furthermore, they also focused on communication aspects (Brubaker, 1992). In relation to communication, the United States established a radio network during the cold war era which was known as Voice of America (VOA). Fortunately, this radio network is functional till today. The United States has also tried to sponsor other cultural exchange programs.

Effects of globalization on international relationships and trade :

Globalization has resulted in greater interconnectedness among markets around the world and increased communication and awareness of business opportunities in the far corners of the globe. More investors can access new investment opportunities and study new markets at a greater distance than before. Potential risks and profit opportunities are within easier reach thanks to improved communications technology.

Products and services previously available within one country are made available to new markets outside the country due to globalization. In addition, countries with positive relations between them are able to increasingly unify their economies through increased investment and trade.

Globalization has had the effect of increased competition. Companies are broadening their target area, expanding from local areas and home countries to the rest of the world. Suddenly, some companies are fighting strong competition from outside their home country.

the Effects of Globalization on points

Ø enhancement in the information flow between geographically remote locations.

Ø the global common market has a freedom of exchange of goods and capital.

Ø there is a broad access to a range of goods for consumers and companies

Ø worldwide production markets emerge

Ø free circulation of people of different nations leads to social benefits

Ø global environmental problems like cross-boundary pollution, over fishing on oceans, climate changes are solved by discussions.

Ø more trans-border data flow using communication satellites, the Internet, wireless telephones, etc.

Ø international criminal courts and international justice movements are launched.

Ø the standards applied globally like patents, copyright laws and world trade agreements increase.

Ø corporate, national and sub-national borrowers have a better access to external finance.

Ø worldwide financial markets emerge

Ø multiculturalism spreads as there is individual access to cultural diversity. This diversity decreases due to hybridization or assimilation

Ø international travel and tourism increases

Ø worldwide sporting events like the Olympic Games and the FIFA World Cup are held

Ø enhancement in worldwide fads and pop culture

Ø local consumer products are exported to other countries

Ø immigration between countries increases

Ø cross-cultural contacts grow and cultural diffusion takes place

Ø there is an increase in the desire to use foreign ideas and products, adopt new practices and technologies and be a part of world culture

Ø free trade zones are formed having less or no tariffs

Ø due to development of containerization for ocean shipping, the transportation costs are reduced.

Ø subsidies for local businesses decrease

Ø capital controls reduce or vanquish

References:

o   Lectures.

o   Google search.

o    http://www.culturaldiplomacy.org/academy/content/pdf/participant-papers/2011-12-cdac/Globalization-and-International-Relations-Lianna-Amirkhanyan.pdf

o   https://medium.com/ article on it .

o   www.grademiners.com articles .

#Diary of shab2bes# AhmedAboelftooh#

Decision making process ....

Decision making is the process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

Also is a choice made from two or more alternatives, Decision making is a manager’s job.

There are factors affecting decision making like perception of individual or personal experience that must not exceed 30% and related evidences 70% , that help us in decision making .

Here is the steps of decision making process that help in take a good decision and reduce the problems of decision making;

1- Identify the problem: the most important step as all coming steps follow it so we must clarify and determine the problem exactly.

2-Establish Decision criteria: define all needed related to decision it self.

3-Weight criteria: in this process we will weight the criteria according to the most needed items or decision.

4-Generate alternative: according to the need we will prepare some alternative to choose the most suitable one.

5-Evaluate the alternative: in this case we will evaluate the alternative according to the weight of needed criteria.

6- Choose the best alternative: regarding to criteria and its weight we will choose the most suitable choice.

7-Implement the decision: stage of making and implement the decision.

8-Evalute the decision: one of the most important stage as we must be sure that we cover all needed criteria and achieve the needed objective.

The bias factors of decision:

1-Availability: 

o On this case we only depend on the knowledge that is readily available rather than examine other alternatives or procedures. 

o The most recent and memorable information is given preference. 

2-Overconfiendence:

o While I see no problem as I am the decision maker

o When we are given factual questions and asked to judge the probability that our answers are correct, we tend to be far too optimistic. 

3-Anchoring Effect:

o Taking decision depending on incomplete information.

o This also happens when we are blinded by first impressions or influenced by first impressions, ideas, prices, or estimates relative to info received later. 

4-Selective perception:

o See things from our own personal perspective.

o Organize and interpret events/information based on this perception. 

o Influences what we pay attention to and the problems we identify, and the alternatives we develop or consider. 

5-Framing:

o Tendency to be influenced by the way a problem is formulated even though it should not affect the solution. 

 

6-Sunk Costs:

o By the end we sure that it is not a right decision but we still try to prove it is right.

o Tendency to “honor” already spent resources that are not affected by present or future decisions.

o Economists would label this behavior "irrational”

– it is inefficient because it misallocates resources by depending on information that is irrelevant to the decision being made.

o Throwing good money after bad.

7-Self Serving:

o Take personal credit for success while blaming outside sources for our failures. 

o Selecting information or making decisions that further our own self-interests instead of the organization or team.

8- Representation:

9-Hind Sight:

o     Mainly prove that he is not responsible for that result.

10-Immediate Gratification:

o Mainly serve his own interest not the company goal. 

 how we can reduce biases?

Reducing Biases

 Use a PROCESS

 Start with a clean slate

 Challenge the status quo

 Seek multiple perspectives

 Search for more information & data

 Play Devil’s Advocate

 Reflect on your own views & values

 Develop systemic review processes that leave you a committed “out” possibility when trying to “cut the losses”

 Avoid the potential for escalation or further emotional investment in faulty decisions engendered by premature “public” commitment.

 Search relentlessly for potentially relevant or new disconfirming evidence.

 Accept the “Chief Contrarian” as part of the team.

 Seek diverse outside opinion to counter our overconfidence.

 Reward the process and refrain from penalizing errors when the intentions and efforts are sound.

Keep in mind that you can’t escape these biases but if you are aware of them and challenge them, you will be become a stronger critical thinker and better decision maker overall.

o by USC Marshall (school of business) they provide USC-CT model in thinking and problem solving and  decision making process to help in taking a good decision and that also will help in reducing  biases impact ;

 U 

             Uncover the various potential problems, challenges & opportunities vis-à-vis organizational goals.

 S 

             Select the most critical problem(s), challenge(s) and/or opportunity(ies). Prioritize.

 C 

 Create a multitude of potential solutions.

 C 

 Choose the solution(s) that has the potential to be the most effective.

 T

  Translate your solution(s) into an effective implementation plan.

 With each step, check and challenge your thinking. What biases might be getting in the way? Am I limiting the possibilities?

#Diary of shab2bes# AhmedAboelftooh#

Marketing ? Marketing Concept ?

1.     Marketing plays an Important role in the success of any Business.  

·      Marketing is defined by the American Marketing Association as:

 the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

·      A marketing concept is a strategy that companies and marketing agencies that work for companies, design and implement in order to satisfy customer’s needs, maximize profits, satisfy customer needs and beat the competitors or outperform them.

·      we can formulate a quick marketing concept definition and say that it represents the philosophy behind the company’s efforts to fulfill its customers’ needs thus creating benefits for both these two parties.

v                         The five marketing concepts:

                                                                         

The five marketing concepts are:

1.    Production concept

2.    Product

3.    Selling concept

4.    Marketing concept

5.    Societal marketing concept

1-production concept:

·      By the end of 1950 and beginning of the industrial revolution the businesses and factories mainly focus on production and that philosophy dominate the market at that time.

·      That philosophy depends on cost concept, as in crease production mean decrease cost of products that increase opportunities to sell.

·      During that period philosophy were interested in production, manufacturing and efficiency issues.

·      Why that concept?  As companies believed that the customers mainly want the affordable and accessible products.

2-product concept:

·      By increase production rate, companies start the competition era so anew concept appear by a new philosophy that concept start focus on the customer.

·      Companies start to improve their products regarding to discover customer need and how to differentiate their products within that competition.

·      So, that concept was the first step to word marketing practices.

3-Selling concept:

·      Selling concept is the bread and butter of marketing efforts as it believe that people will not buy enough of business products so businesses need to persuade them to do.

·      By that competition and all that products, how to persuade customer to buy your products? that is selling concept.

·      Mainly that philosophy focuses on making actual sale of the products.

·      Regardless of the quality of product or the need of the customer that concept focus on making sale.

4-Marketing concept:

·      Put the customer at the center of the organization, all activities and strategy are directed to word consumer.

·      The practices of discover the need, market research, customer purchase behavior start to take place at the companies’ plan may be before production or after production to make a sales.

·      At that concept some questions appear and need to answered:

                                              I.            What do customers want?

                                            II.            Can companies develop product while consumer still need it?

                                         III.            How companies keep their consumers satisfied?

Ø At that concept companies’ response to consumer need and satisfy it, that the core of that philosophy.

5- Societal marketing concept:

Ø The societal marketing concept goes one step further than the marketing concept.

Ø Ex, if a company creates a car that uses less fuel but has more pollution, this would merely increase customer satisfaction, but not societal welfare. Companies who believe in the societal marketing philosophy direct their marketing towards giving customer satisfaction and social welfare.

Ø With this last concept of marketing, companies receive long-term profit, not only from the viewpoint of the consumer, but also of society.

Ø Societal marketing started in the ’60s and ’70s, but it became the most important marketing concept in the 21st century, once global warming secured its place at the table and forced companies to become very cautious with our resources.

Ø The societal marketing concept is based on three interlinked aspects:

                                                     I.         Society and human welfare – in every action, product, service or innovation, the company must put society first;

                                                    II.         Consumers satisfaction – products and services should be created to satisfy customer’s needs;

                                                  III.         Company profits – by taking care of human welfare and providing comfort, your business will make a profit and will maximize its wealth in the long run.

Ø Example for that concept,

example comes from Nestlé. The company is on a mission to make farming and farmer’s life better. So, they will have resources to cultivate quality cocoa that will be transformed into premium chocolate.

      https://www.youtube.com/watch?v=CaA3S1sYSpc .

v After discuss marketing concept let us discuss relationship marketing more clearly.

v Relationship marketing:

·      The Relationship Marketing refers to the activities undertaken by companies to establish and maintain the profitability and the long-term relationship with the customers.

Ø What the differences between traditional marketing and relationship marketing?

·      relationship marketing focuses on the long-term strategy of building a close relationship with customers, transactional marketing focuses on increasing the number of individual sales.

·      Because traditional marketing is primarily focused on acquiring new sales, it doesn’t dedicate as much time to create a great customer experience. As such, traditional marketing can be said to be the exact opposite of relationship marketing.

v Benefits of Relationship Marketing:

                                                           I.            The Relationship Marketing ensures the long-term retention of the customer. When the company focuses on increasing the customer satisfaction by providing exactly what the customer wants, then the customer is likely to stay longer with the brand.

                                                        II.            The word of mouth plays a crucial role in marketing the product or services. When the customer is satisfied with the brand, he will definitely refer it to his family, friends, peers and colleagues. This will ultimately lead to the increase in the revenue and the customer base of the firm.

                                                      III.            Once the strong relationship is formed with the customer, then even the rise in the price of a product due to the change in the economic conditions, won’t have a much effect on customer purchase. Thus, the relationship marketing helps in retaining the customer even in the worst economic conditions.

                                                     IV.            When the customer shares a healthy relationship and is happy with the brand, will readily give its valuable feedback for the firm’s new product or service launched in the market.

                                                        V.            The companies can gain the competitive edge over the other competitors by offering a more personal touch to the customers. This can be achieved if the company is,

ü  Honest and keep an open line of communication

ü  Maintains a proper feedback channel

ü  Provides an efficient service support

ü  Interacts with customers online via social media.

ü  Monitors the image of the brand online and respond accordingly.

The relationship marketing is the main component of the Customer Relationship Management that focuses on creating the loyalty and long-term customer engagement with the brand rather than focusing on attaining the short-term goal of customer acquisition and sales.

v How to Implement a Relationship Marketing Strategy:

                                                                                                           I.            Utilize Customer Data.

                                                                                                        II.            Leverage Great CRM tools.

                                                                                                      III.            Establish an Active Customer-Facing Presence.

v Relationship Marketing Strategy Ideas:

                    I.            Prioritize Customer Service in Your Relationship Marketing Strategy.

                 II.            Promote Engagement Through Content Marketing.

               III.            Match Your Social Media Approach to Your Audience.

              IV.            Keep Email Marketing Top of Mind for Greater Customer Retention.

                 V.            Implement a Loyalty Program.

              VI.            Use Relationship Marketing to Learn About Your Audience Through Surveys.

v Relationship marketing is defined as a marketing technique that focuses on building a human connection between a brand and its customers, encouraging customer retention, loyalty and satisfaction.

v Stages of relationship marketing:

·      Attraction: The brand and the consumer lock eye.

·      Connection: The brand pulls it together, plays it cool and speaks to the consumer in a way that pique's the consumer's interest. The consumer's heart skips a beat and they want to learn more.

·      Dating: The brand wants to get to know the consumer a little better, so it asks for the consumer's information. It asks if it can reach out. If the consumer says no, the brand has to go back to step 2 and re-establish a stronger connection first. The consumer takes the brand more seriously as a potential partner, but is still weighing out its options.

·      Relationship: The consumer and the brand make it official! In this level of their relationship, there is an equal give-and-take, but it must always be equal. If the consumer doesn't want to give, then the brand shouldn't try and take. The brand should go back to step 3 and continue to court the consumer until they're ready for something more serious.

·      Marriage: The consumer and the brand are in a life-long, committed relationship and they live happily ever after...almost. Marriages are hard work and revolve around effective communication – primarily listening. The brand must put in the work to achieve eternal happiness with the consumer. The consumer will discover its pet peeves with the brand (too many emails, not paying attention to their preferences, not listening to their complaints). However, if the brand can take feedback and improve for the better, this will be the most fruitful stage of a relationship.

Conclusion

·      Relationship marketing looking to create a profitable long term relation with the customers which will give company answers about the product performance, how to improve, how to increase loyalty and that reflect to the company sales by take care of its customers.

·      Relationship marketing go far behind need it now give the customer satisfaction and welfare and feel safe and feel happy.

·      Relationship marketing make a new shape of competition and anew strategy in production it self as companies start to ask question related to customer welfare and customer satisfaction and loyalty.

Relation ship marketing is an open a new era of sales it self so it must be applied in all marketing and sales management strategy.

#Diary of shab2bes# AhmedAboelftooh#